Website design for new luxury designer clothes and accessories online retailer Independent Boutique
Independent Boutique is a new web-start up initiative created by the founders of Marmalade Cashmere, to provide independent fashion designers with an innovative online boutique in which to sell their designs. The brief was to create a stylish yet simple e-commerce website which allowed the creativity of each piece to shine through and influence the visual appearance of the page.
To enable the clients to take the proposition to market, jonwallacedesign - digital design studio researched and developed a simple user-flow, outlining a typical use-case scenario; a customer arriving on the site and looking to purchase an outfit first clicks through to the dresses page, then highlights the design they wish to purchase and proceeds through the order process. This use-case was then 'designed-out' to help visualise the business concept and present it to the independent designers whose work would become the focal point of the site. The look and feel for the site comes from the branding project jonwallacedesign - digital design studio completed recently for Independent Boutique; a rich, elegant and contemporary style reflecting the premium items available for sale. The website has recently launched and become very popular with fashion designers from all across the UK; the site is full of fab discounted designer gear ready for you to purchase - so don't delay and take a look today - these bargains won't hang around for long! jonwallacedesign - digital design studio are operating as a partner to Independent Boutique offering continual online and design consultancy to keep the site fresh and vibrant.
The design work Jon created for Independent Boutique was out of this world, we fell in love with it straight away and everyone we have shown it to loves it as well! Jon is also very fast and thorough when helping us with our HTML email campaigns for Marmalade Cashmere - giving us exactly what we need speedily every time!